September Is National Preparedness Month

I am wholeheartedly behind Survival And Prosperity readers “celebrating” the following. From the Federal Emergency Management Agency earlier today:

National Preparedness Month Kicks Off on September 1

Washington – Disasters like floods, hurricanes, wildfires, tornadoes, and earthquakes are a harsh and frequent reality for much of the country. According to a recent survey conducted by FEMA, progress has been made; however, fewer than half of Americans have discussed and developed an emergency plan with their household.

Today, the Federal Emergency Management Agency (FEMA) and the Ad Council launched a new series of public service announcements (PSAs) to encourage families to develop an emergency communication plan before a disaster occurs. An extension of the national Ready campaign, the new PSAs launch in conjunction with the 12th annual National Preparedness Month, serving as a reminder to take action to prepare for the types of hazards that could impact where you live, work, and vacation.

“The last thing you want to be worried about during a disaster is how to communicate with your family members,” said Administrator Craig Fugate. “Have that conversation today. It doesn’t cost a thing.”

The new campaign includes English and Spanish-language TV, radio, outdoor, print and digital PSAs. Created pro bono by Chicago-based advertising agency Schafer Condon Carter, the PSAs illustrate the importance of having a family plan in the event of an emergency by showing real emergency moments and asking the question, “when is the right time to prepare?” The viewer is encouraged to develop a family emergency communication plan through the clear message, “Don’t wait. Communicate.” The PSAs direct audiences to for tools and resources to help develop and practice a family emergency communication plan.

“Through the Ready campaign, we’ve made a lot of progress educating and empowering Americans to prepare for all types of emergencies but there are still so many families that don’t have a plan, said Lisa Sherman, President and CEO of the Ad Council. “Having these conversations is really important and can have a big impact on our families’ safety in the event of a disaster.”

“SCC is honored to work with the Ad Council and FEMA on the Ready campaign,” said David Selby, President and Managing Partner of SCC. “This new campaign provides powerful imagery and a critically important call-to-action that we hope will cause individuals and families to pay attention, lean in and, ultimately, take action.”

Localized television and radio PSAs were created and will be available for 27 states, Guam, the U.S. Virgin Islands, Washington D.C., and New York City as part of an ongoing collaboration with state and local emergency management partners. These PSAs drive audiences to their local organization’s website for resources and information pertinent to their area.

As an extension of the national Ready campaign, versions of the PSAs were created for Ready New York, a local initiative that was launched in partnership with the New York City Office of Emergency Management in 2009. Tailoring the message to the unique challenges faced by people living in New York City, audiences are directed to call 311 or visit, where they can find preparedness resources, including 11 Ready New York guides in 13 languages and audio format.

Managed and sponsored by the Ready campaign, National Preparedness Month is designed to raise awareness and encourage Americans to take steps to prepare for emergencies in their homes, schools, organizations, businesses, and places of worship. National Preparedness Month is an opportunity to share emergency preparedness information and host activities across the country to help Americans understand what it truly means to be ready.

National Preparedness Month Weekly Themes

Week 1 (September 1–5) Flood
Week 2 (September 6–12) Wildfire
Week 3 (September 13–19) Hurricane
Week 4 (September 20–26) Power Outage
Week 5 (September 27–30) Lead up to National PrepareAthon! Day, September 30

National Preparedness Month culminates with National PrepareAthon! Day on September 30 when cities and counties across the country are planning community-wide events bringing together schools, their business community, government, faith leaders, hospitals, individuals and families, and others to participate in community-wide preparedness drills and activities for hazards that are relevant to their area.

Since the launch in 2003, the Ready Campaign has received nearly $1.2 billion in donated media. The Campaign helps to generate more than 92 million unique visitors to The Ad Council is distributing the new PSAs to media outlets nationwide this week, and the PSAs will run in donated time and space.

For more information visit or follow the campaign on Facebook and Twitter. For more information about National PrepareAthon! Day, visit

Christopher E. Hill
Survival And Prosperity (

Tags: , , , , , , , , , ,

2 Comments to September Is National Preparedness Month

  1. Hi Mr Hill – thanks for posting the links. I checked out their website/ad campaign and liked what i saw. Easy to read, understand, not scary – spooky like some websites. Thanks for your time & efforts. Hope i never need my plan but its there if needed!

  2. DPCR on September 3rd, 2015
  3. Thanks for the comment DPCR. I was all too happy to provide those links. Glad you have a plan- I’ve really got to work on mine!

  4. Editor on September 3rd, 2015

Leave a comment

Survival And Prosperity
Est. 2010, Chicagoland, USA
Christopher E. Hill, Editor

Successor to
"The Most Hated Blog On Wall Street"
(Memorial Day Weekend 2007-2010)

This Project Dedicated to St. Jude
Patron Saint of Desperate Situations

Please Rate this Blog HERE


Advertising Disclosure here. "Code Needed"=Promo Code Found On Advertiser Website. Ad Captions Last Updated 7/20/16.
Blade HQ Knives New! Blade HQ Reviewed HERE.
Buy Gold And Silver Coins Silver Rounds 69¢ Over Spot Any Quantity; Secondary Market 100 Oz. Silver Bars 39¢ Over Spot Per Troy Oz., Any Quantity, Free Shipping. BGASC Reviewed HERE.
BullionVault World's Largest Online Investment Gold Service & Part-Owned By World Gold Council. Reviewed HERE.
Free 4-Week Emergency Food Kit w/ 3-Month Emergency Food Supply; Big Savings On "Deal Of The Day" Page. Reviewed HERE.
Survival Titles Save 20% Bladed Weapons, Combat, Firearms, Martial Arts, Military, Police, Preparedness, Self-Defense, Shooting, Survival Titles. Paladin Press Reviewed HERE.
World's First Bulletproof Baseball Cap Only $129; Bulletproof Ceramic Plate (NIJ Level III Stand-Alone) Only $169; Bulletproof Backpack/Messenger Bag Panel Only $99. BulletSafe Reviewed HERE.



Prepper Website

RSS Chris Hill’s Other Blog: Offshore Safe Deposit Boxes

  • Related Reading: Strong Demand In Germany For Safe Deposit Boxes
    Back in March and May of this year I blogged about Germans looking to safe deposit boxes to preserve their wealth in a negative interest rate environment. Tuesday night I came across a related article by The Sovereign Society’s editorial director JL Yastine on the Sovereign Investor Daily website. Discussing the subject of negative rates, […]
  • Related Reading: Gold Popular With British Post Brexit
    Earlier today I came across an interesting article on about the popularity of physical gold with British citizens in the wake of the historic “Brexit” vote. Clara Denina reported this morning: Dealers are seeing an unprecedented amount of interest in gold, much of it from first-time buyers, to take advantage of its role as […]
  • Related Reading: Japanese Gold Owners Look To Switzerland For Storage, Protection
    Switzerland still has significant appeal for Asians who own gold. Masumi Suga and Ichiro Suzuki reported on the Bloomberg website July 7: Japanese investors are buying gold to store in Switzerland because of negative interest rates and fears the yen will depreciate as the government grapples with the heaviest public debt burden in the developed […]
  • Related Reading: A Visit To Baoku Treasury, The World’s Largest Private, Non-Bank Safe Deposit Box Facility
    Back on May 18, I blogged about the recent opening of Baoku Treasury, the world’s largest private, non-bank safe deposit box facility. I haven’t come across that much material about the Shanghai, China, private vault in my research, so it was with great pleasure that I spotted an article about Baoku on the Sixth Tone […]
  • Related Reading: Robert W. Wood’s ‘Reporting Cash, Gold And Safety Deposit Boxes On FBARs?’
    Tonight I happened to read an article published on the Forbes website last Thursday entitled “Reporting Cash, Gold And Safety Deposit Boxes On FBARs?” The contributing author was Robert W. Wood, a San Francisco, California-based tax lawyer. It’s an insightful read on a complicated subject, where even Wood noted: Filing without thinking carefully about such […]